Marketing templates: Default

A Default Marketing template is a promotional message: an offer, a new product, a coupon, a "come back" message. It's built exactly like a Utility: Default template — read that lesson first if you haven't — so here we focus on what changes for promotions.

Example we'll build: an image of the promotion, "Hi Ana, this week you get 15% off everything in store.", a Copy code button with the coupon, a Shop now button and a Stop promotions quick reply.

1. Make sure the customer agreed to receive promotions

   Meta requires the customer's opt-in before you send them marketing — for example a checkbox on your website or the customer saying yes in the chat. Sending promotions to people who didn't agree gets your number reported and restricted by Meta.

2. Open the form and choose MARKETING

   Settings → Templates → New template. Name it (for example weekly_promo), choose the language and, in Category, MARKETING. Keep Named variables.

   

3. Add an image header

   In Header choose Image and click "Upload sample file": a JPG or PNG up to 5 MB. That image goes out with every send. You can also use a Video (MP4) or a Document (PDF, like a menu or a price list).

4. Write the offer

   In Body: Hi {{name}}, this week you get 15% off everything in store. Use the code below at checkout. Fill in the example (Ana). Remember: the message can't start or end with a variable.

5. Add a footer

   A good habit for promotions: Not interested? Tap "Stop promotions".

6. Add the buttons

   • Copy code — write a sample code (up to 15 characters, for example SAVE15). The customer copies it with one tap. You'll put the real code when sending.
   • Website — Shop now with your store link.
   • Quick reply — Stop promotions. When someone taps it, you'll see it in the Inbox: stop sending them marketing.

   Quick replies always stay together, before or after the other buttons — Parlario places them correctly for you.

7. Send for approval

   Click "Create and send for approval" and fix anything marked in red. Marketing templates get a stricter review than Utility.

8. Send it from the Inbox

   Once Approved, open the conversation of a customer who opted in, choose weekly_promo, fill in the name and the real coupon code, and send. Parlario sends templates one conversation at a time — it doesn't do mass campaigns.